In ushering a prosperous brand refresh year for the airline concurrently with the upcoming Chinese New Year, Firefly unveiled its new cabin crew uniform yesterday. The uniform will be to use effective from 10 February 2013. The launch of the uniform is subsequent to the airline’s recently announced fleet expansion, increased frequencies to the southern region and its website refurbishment.
Firefly’s CEO, Ignatius Ong said, “This is part of our continuous effort to enhance the look of the Firefly brand to ensure that every passenger experience our great services with a renewed feel. The new design is not only chic but exemplifies professionalism that further empowers our flight attendant in managing our flight and reinforcing safety protocols.”
In conjunction with the launch of the new uniform, Firefly is holding a one month social media campaign, ‘Get Candid and Win’, from now till 8 March. Interested participants would just have to capture their picture with any Firefly Cabin Crew in their new uniform and post it onto Firefly’s Facebook timeline to win attractive prizes from Firefly. Weekly winners will be chosen based on the most outstanding photo with a creative caption. For more details, please visitwww.fireflyz.com.my.
Firefly currently flies to domestic and regional destinations in the ASEAN network serving 24 routes within Malaysia, Singapore, Thailand and Indonesia. Firefly which lies midway spectrum of a full-service premium airline and a low-cost based airline, offers pricing with values that significantly undercuts its competitors by providing the ease of a city airport, 20kg checked baggage allowance, complimentary in-flight refreshment, a 30 minute check-in buffer, web check-in facility – all essential needs for business travellers and holiday makers alike.