Malaysia Airlines bade farewell to 2012 in a fun-filled prize giving event at Kelana Jaya today, rewarding winners of contests it organized in conjunction with several recent airfare promotions. These contests were also held as part of its ‘Celebrating 40 years of Malaysian Hospitality’ one-year campaign that commenced in October this year. The prize giving was also timed today to delight the winners as they prepared to welcome the New Year tomorrow.
Speaking at the ceremony, Regional Senior Vice President, Malaysia/ASEAN, Muzammil Mohamad said, “We launched various promotional campaigns to commemorate the 40 years of Malaysian Hospitality we shared with our customers since we took to the skies as Malaysia Airlines on 1 October 1972. We are glad and overwhelmed by the extremely encouraging response to-date. There will be more such campaigns till October 2013 as we want to continue rewarding our customers during the year long celebrations.”
One of the recent contest, “12 O’CLOCK ROCK”, was held on 12 December 2012 requiring customers to successfully complete their Malaysia Airlines online flight booking at exactly 12.12pm Malaysia time to be selected as winners. Malaysia Airlines will then reimburse winners the exact airfare they paid for their flight tickets during the booking, excluding taxes and surcharges. The response to this contest was overwhelming with 9 lucky customers managing to complete their transaction at exactly 12.12pm.
The “LONDON ON US” was a trivia contest from 12 to 17 December 2012 where customers holding valid Malaysia Airlines flight bookings get a chance to answer 10 trivia questions. Winners were decided based correct answers to all 10 questions in the fastest time to be eligible for the Grand Prize of a pair of Business Class return air tickets from Kuala Lumpur to London on Malaysia Airlines' latest A380 aircraft. The fastest time recorded was only 5 seconds and the Grand Prize went to Yap Kien Guan, the lucky winner.
Another contest hosted on the social networking sites was the MHmobile-PayPal iPhone Giveaway, in conjunction with the launch of Malaysia Airlines - PayPal collaboration on MHmobile last July. This was held to reward early adopters who booked their flights on MHbuddy in Malaysia Airlines’ Facebook using the PayPal payment option.
The World Is Yours - MATTA Giveaway was held through Malaysia Airlines Facebook, in conjunction with the MATTA Fair in September. It invited participants to vote for their favourite destinations from a selection of 5, namely Bali, Hong Kong, Phnom Penh, Kathmandu and Chennai. Meanwhile, in partnership with Tourism New Zealand, Malaysia Airlines organised the ‘Tourism New Zealand Giveaway’ contest where the lucky winner won a 5Days/4Nights self-drive holiday package for 2 to Auckland. Similarly, the ‘G’Day Sydney Giveaway’ contest offered a 5Days/4Nights holiday package for 2 to Sydney as the grand prize.
These contests were hosted on the online platforms especially www.malaysiaairlines.com which is one of the main global distribution channel for the national carrier.